As the founding force behind Libertine, Johnson Hartig ups the ante in fashion by creatively immersing himself and those around him in a whimsical trip where old school classics meet new school know-how.
Having first launched the label in 2001, today he continues upon his quest of single-handedly revolutionizing the ready-to-wear market for men and women. Hartig paved the way for the current embellishment movement with signature graphic illuminations, sublime screen printing and crystal/embroidery follies.
Equipped with inspirations that ricochet between art, fashion, history, design, travel, culture, and florescence microscopy cell research. Libertine has cultivated collaborations with Damien Hirst, Goyard, Converse and Target – a classic example of rewriting the rules via Libertine’s mindset.
Championed by the likes of Anna Wintour, Karl Lagerfeld, Future, Mick Jagger and Cher, Libertine is internationally recognized as a brand with a devout cult following extending from east coast socialites to west coast creatives and back again. In essence, the longevity of Libertine’s apparel spanning over 15 years in the spotlight is a testament to the talent of Johnson Hartig.
Today he lives and works in Los Angeles with his rescue dog Terence and regularly travels the globe in search of new experiences and adventures.